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In our quest to build PSA into a facility of international standards, one of our key strategies is to join hands with sponsors of international repute. Since we have already initiated firm links with soccer academies all over the world, we know that international institutions sponsoring us will not only serve us justly but also will hasten the pace at which we will grow, by so doing offering a unique advertising vehicle for our international sponsors from which they'll reap valuable mileage in already established and fast growing emerging markets.
For an international sponsor, mileage will be conjured up in the following ways;
- The ferdinands' visit to Uganda will be heavily covered by both local and international media. We already have arrangements in pace that will ensure that this visit is covered by the biggest sports channel in Africa - Supersport. PSA has already featured heavily on this channel an will continue with a little more intensity during and after the visit. Any sponsors associated with this visit will prominently feature in any adverts, PR campaign or media coverage that will accrue as a result of the visit and its anticipated activities. Supersport is the most viewed channel in Africa.
- We'll have sponsors' logos on all our training and match kit. Given the media coverage as explained, our sponsors will broadcast their brands through us to millions of Africans.
- PSA is preparing a team of U-17's to compete in the Manchester United Premier Cup for youngsters. This ultimate, biggest club tournament for this age category and is generates a lot of interest in the soccer world. Coverage, support an the hype for this tournament is global and intense. Sponsors' logos/brands/products will be prominently displayed through our jerseys to millions around the world. Being the first team from sub Saharan Africa to compete in this tournament, very special attention and coverage will be accorded to us. We're guaranteed special features, TV programs to keep running on different channels and papers long after the tournament ends.
- We'll also display sponsors' signage all around our training grounds.
- We have acquired 6 private boxes in the stadiums o Manchester United, Arsenal and West Ham available for us to use courtesy of our generous friends and benefactors in the UK. We can now invite our sponsors' executives in the UK or from around the world to watch games in Old Trafford, Emirates Stadium and in Upton Park. Match day hospitality and all the necessary accessories will be accorded to our guests.
- Our sponsors will have unlimited access to use of our players for any kind of commercial representation or otherwise. If a boy makes it to playing big time professional soccer, our sponsors will be able to reap some kind of mileage from his/their image profiles.
- Our sponsors will get a periodical report on all activities that have taken place, accountability for the finances and all progressive reports.
We are pretty sure that our sponsors will get their investments' worth in terms of both mileage and satisfaction derived from community/societal responsibility.
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